Blue
Ocean Strategy:
How to Create Uncontested Market Space and Make the Competition
Irrelevant
If you are concerned about
winning against your competitors you are swimming in the bloody Red Ocean of
competition where there is limited room for real growth. Based on the techniques
described in the award winning book Blue
Ocean Strategy: How to create uncontested market space and make the competition
irrelevant, by Chan Kim and Renee Mauborgne, strategist Dr. Sarah Layton
presents a dynamic approach for making the competition irrelevant by creating a
leap in value, through value innovation, for both the company and its buyers. She will show how companies
can offer innovation and value to their customers while keeping costs low and
profits high.
BLUE
OCEAN STRATEGY offers an inspiring message: that
success is not dependent on fierce competition, expensive marketing or R&D
budgets, but on smart strategic moves that can be used systematically by
established companies and startups alike.
The image of the vast blue
ocean conveys the infinite possibilities for profitable growth that exist with
this strategy.
Creation of a Blue Ocean
Strategy does more than contribute to strong profitable growth. It exercises a
strong, positive effect on establishing a company’s standing brand name in
buyers’ minds.
Dr. Layton has developed the Blue Ocean
Strategy concepts into straight forward, easy to understand presentations in
which you and your organization will:
