Is Hysteria a Blue Ocean Strategy? Groupon gives it a try

Groupon is the fastest growing company on the planet and has created quite a stir with its online deals. When they post a deal, you only have a short time to buy and if there aren’t enough buyers by a certain deadline, then the deal is off. Is this a Blue Ocean for Groupon? Click on this link and see a short video analyzing the situation.

http://www.youtube.com/watch?v=DaCB4xqw4qA