Is Hysteria a Blue Ocean Strategy? Groupon gives it a try

Groupon is the fastest growing company on the planet and has created quite a stir with its online deals. When they post a deal, you only have a short time to buy and if there aren’t enough buyers by a certain deadline, then the deal is off. Is this a Blue Ocean for Groupon? Click on this link and see a short video analyzing the situation.

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Posted by Dr. Sarah Layton in Blue Ocean Strategy on August 14, 2010.

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