Value Innovation in 2011

Are you happy with your strategy? Are you bringing in new customers that have never bought from you or your competitors before? Think, Nintendo Wii. Sataru Iwata looked past the competition; looked past the market of young antisocial males who bought most of the electronic games, and created a huge mass market that had never before purchased electronic games. Their competition is still scrambling years later.

So what are you doing to expand your horizons into a new market? Do you think it is not possible for you and your company? It not only is possible, it is being accomplished by organizations from police departments (NYPD) to governments (CHINA) to classical maestos (Andre Rieu), not to mention the traditional organizations like Nintendo, HCL financial and CROC.

Would you like to learn how you can create new markets? Are you gearing up for your next strategy session? Would you like to get better results from that session and from the strategy over the next year or three? Contact me now and let’s have a discussion based on where you want to go with your business and how value innovation processes can help you get there.

Email me now at or call me at 407/ 342-6507. I’m waiting….

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Posted by Dr. Sarah Layton in Blue Ocean Strategy, Growth on January 18, 2011.

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