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Home | Corporate Strategy Blog | Can BP find a Blue Ocean Strategy?
BP has been in hot oil for months now. Can they find a Blue Ocean Strategy after all this? Click to see this video or cut and paste into your browser.
http://www.youtube.com/watch?v=7VmrIwLpuIk
Posted by Dr. Sarah Layton in Blue Ocean Strategy, Governance on August 10, 2010.
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